How to Capture Leads on Your Website with an AI Chatbot

Imagine having a virtual assistant on your website that not only answers customer questions but also collects their contact details, helping you turn visitors into potential clients. With GetButton’s Lead Collection feature, your chatbot can ask for important information like name, email, phone number, or even custom details during a conversation.

This feature is perfect for businesses looking to engage with website visitors, capture high-quality leads, and streamline follow-ups — all while delivering a seamless customer experience. If you’re new to the GetButton AI platform, this guide will walk you through how the Lead Collection feature works and how to set it up.

How Does Lead Collection Work?

Here’s how your chatbot can capture leads on your website:

1️⃣ A visitor starts chatting with your AI chatbot.

2️⃣ The chatbot will ask for contact details when:

• The conversation reaches a specific number of messages set by you (e.g., after 3 messages).
• The bot doesn’t know the answer to a question based on your knowledge base.
• The visitor asks for your company's contact details or requests human support.
• OR, if you want to collect leads at the very beginning of the chat, you can configure the chatbot to ask for details right away.

💡 No spam leads: The chatbot is smart enough not to trigger lead collection for spammy or irrelevant messages.

3️⃣ Once the user fills out the form, their details will be sent to your email along with the entire chat log for easy follow-up. You can also view the collected data in the chat log on your GetButton admin dashboard.

This feature is available on Starter or higher plans, making it easy for businesses to integrate lead generation into their chatbot workflow.

How to Activate Lead Collection

Here’s a step-by-step guide to enable and customize Lead Collection for your chatbot:

1. Ensure you’re on a paid plan. Lead Collection is available starting from the Starter Plan.
2. Log in to your GetButton account and go to the Chatbots section at https://admin.getbutton.io/chatbots.

3. Find the chatbot you want to activate Lead Collection for and click the Edit button next to it.

   

4. In the chatbot settings, turn on the following options:
   • "Collect leads after X messages": Specify after how many messages the chatbot should ask for contact details. To collect leads at the start of the conversation, set this value to 0 messages.
   • "Collect leads when the bot doesn't know how to answer": Enable this option to trigger lead collection when the bot encounters an unknown query.
5. Enter the email address where you want to receive new leads and chat logs.
6. Customize the Lead Collection form:
   • Set the Lead Header Message (e.g., “We’d love to stay connected! Please share your details.”).
   • Set the Thank You Message (e.g., “Thank you! We’ll get back to you soon.”).
   • Customize the field names for Name, Email, and Phone to match your preferred wording or language.
   • Add Custom Fields if you need to collect additional information, such as order number, address, or preferences.
7. Save your changes by clicking the "Update Bot" button.

Start Capturing Leads Instantly

Once you’ve activated Lead Collection and customized the settings, your chatbot will start collecting leads immediately. Each time a visitor submits their details, you’ll receive an email notification, and all their information will be stored in your admin dashboard for easy access and follow-up.

Why Use Lead Collection?

✅ Capture More Leads: The chatbot engages visitors in real-time, increasing the chances of collecting their contact details.

✅ Boost Conversions: Customers are more likely to share their information during a natural conversation.

✅ Streamline Follow-Ups: With all the context from the chat and contact details in one place, you can follow up more effectively.

✅ Save Time: Let your chatbot do the heavy lifting while you focus on nurturing leads and closing deals.

With GetButton AI’s Lead Collection feature, your chatbot becomes more than just an automated assistant—it becomes a key tool for growing your business.

Start building your chatbot with the Lead Collection feature today at https://admin.getbutton.io/chatbots and start turning website visitors into leads effortlessly!